Baya Dynamics’ three divisions operate between digital content creation,
technology, data and analytics, and hotel asset management.
Positioning
Visual identity for a design-tech group
The brief
The client requested a fresh and easily identifiable brand identity that would stand apart from all those within the unique design-tech market place.
It was no simple task, having to create a unified look that would satisfy three separate sub-brands, which would also be successful across multimedia and tech platforms.
The end result is sophisticated, modern and versatile.
