Wellness & Lifestyle
We were asked to create a wellness brand for a high-end gym facility that could have various applications across lifestyle products and services.
Our creative direction was a focus on the five senses of humanity:
Sight, Smell, Hearing, Touch and Taste.
Each venue would have a distinct essence that is inspired by the locality.
And branded as follows:
Sight: Colours, graphics and evoking visual elements
Smell: An iconic atmospheric scent – unique to the brand
Hearing: Iconic and identifiable ‘on-brand’ music in the lounge area
Touch: Refined finishings, surfaces, and materials
Taste: Healthy, fresh, organic
