/ by /   Hospitality, Insights / 0 comments

Carpet as a canvas

Every aspect of a space is important, from the micro to the macro design details. Therefore, something not to be overlooked is the floor. And how this surface can be used as a canvas – made into an artwork in its own right.

Large abstract floral pattern to contrast the interiors and hard finishes of a jazz club.

At AD Associates, we seek design opportunities wherever they will maximise the potential of a space. And turning the carpet into a focal point or using its design to compliment the rest of the room is often a great place to start.

Inspired by books and their spines along bookshelves.


Working collaboratively with carpet suppliers, like AxPro Concept, we provide the design intent and colour selection for a space to create truly individual bespoke designs for any space.

Whether the objective is to enhance architectural features within a room or add subtle environmental corporate or hospitality branding, the opportunities are vast. 


Working with suppliers who have a robust sustainability policy in place, like Ulster Carpets or Ege Carpets, is important to our clients and us.

For example, operating an efficient manufacturing process pairing IT solutions with industry skills and expertise to keep waste minimum, and only dyeing the correct amount of yarn. Furthermore, using a good quality durable blend (80/20 Wool/Nylon) keeps replacement to a minimum.

All Ege Carpets are Cradle to Cradle Bronze Certified®; this makes it easy to specify sustainable interior design.

In addition, at AD, we use 3D visualisation techniques to ensure options are explored and tested, so the client is happy before proceeding with manufacturing via the carpet supplier. 

The design in this suite, as reflected in the carpet was inspired by the luxury tailoring of Saville Row and British materials like herringbone.

The floor is a space where we can weave in the story or narrative of the venue for added impact, whether the carpet design is the impactful hero piece or adopts a more textural subtle role.

Nicola Preece, Design Director
The colour was inspired by the vibrant spices used in traditional Nepalese cooking and the pattern is a nod to Dhaka fabrics.

If you would like to talk to us about a project or future collaboration please contact us here.