/ by /   AD News, Events, Hospitality, Insights, Project news, Uncategorized / 0 comments

The future of hotel design – AD x voco

Sleep & Eat Hotel 2035 – How do AD Associates feel Generations Z and A will influence future hotel design?

Sleep & Eat is a conceptual playground for the hoteliers, restauranteurs, and designers behind Europe’s leading hospitality projects.


For 15 years, Sleep & Eat has been the destination for the hospitality design community to connect. Returning for the first time in an all-virtual format, from 17-19 November, Sleep & Eat Virtual will bring the hospitality design industry together once more for video meetings, speed networking, knowledge-sharing, and inspiration.



Hotel 2035 – Sleep & Eat Sets


A trademark feature of the event is the Sleep and Eat sets, created each year by a different cohort of talented designers.  This year, four design companies and three major hotel brands were tasked with exploring how future generation’s wants and needs will affect the guest room of the future.


AD Associates have collaborated with InterContinental Hotels Group, and more specifically their voco brand to create a room set for ‘Hotel 2035’.  The result – a sustainable, flexible and personalised room with a bold application of colour; unquestionably voco at its’ very core.


Here is a sneak preview of our design…



Along with Katy Brooker, Manager of Interior Design at InterContinental Hotels Group, Chris will be presenting our immersive experience at the online panel event.  Moderated by Heleri Rande and sponsored by Parkside Architectural Tiles, the event will take place on Wednesday 18, November 2020 at 12.30 pm – 1.15 pm and is available to all registered guests.


The virtual event is completely FREE to register giving attendees full access to the conference programme and networking platform.


If you would like to know more about how AD can assist with the creative design for your next project, please get in touch with Chris Finch.