Private members club
Brand positioning

Luxury members club, based in Scotland

Loch is a private members’ club located beside the beautiful Loch Lomond in Scotland.

Members can enjoy unbridled access to the club which offers traditional Highland activities such as golf and fishing, luxury accommodation, and 5* dining. The Loch restaurant menu features modern twists on traditional Scottish fare, with an emphasis on local, seasonal produce and game.

For the visual identity we developed the notion of exclusivity within members’ clubs whilst also incorporating the locality of the Loch. We took inspiration from the magical northern lights – a rare sight that is reserved for very few – to create this bold yet elegant and fun identity.

Sophisticated and illustrious, Loch is the perfect place for group getaways or romantic retreats. Members can enjoy the unrivalled Scottish whisky collection and artisan cocktails in a secluded and discrete environment.