Fitness & Wellbeing

Visual identity for high-end fitness & wellbeing brand

A modern utility sans-serif font and monochrome colour palette oozes exclusivity and performance.

The logo has been designed around the principle of motion, the motion between TYDE mentors and clients. It also represents the forward trajectory of the clients in their personal development.

The name TYDE derives from the notion of a natural force. And the the idea of two forces coming together, the moon and earth, representing the partnership between the trainer and the client.

The logo-mark is a series of steps, this symbolises the development of each TYDE member. The design is confident and no nonsense, reflecting the approach to the program taught through the mentor/client relationship at TYDE.